As one of the prominent Madison, Wisconsin Vending Companies, we understand the unique nutritional needs of our community—from the thousands of UW-Madison students and staff navigating the State Street corridor to state government employees working in the Capitol district, to the growing biotechnology and healthcare professionals across East Washington Avenue. Our healthy vending program delivers fresh, nutritious snacking options directly to the workplaces and gathering spaces where Madison’s highly educated workforce spends their days, with machines stocked exclusively with 100% healthy and organic snacks. FitPick® is a distinguished vending and self-pay market program designed to assist employers and consumers in selecting products that adhere to established nutrition standards. Its straightforward guidelines provide clear criteria for calories, fat, sugar, and sodium, making it an ideal choice for both employers and consumers—particularly relevant in Madison’s health-conscious professional environment.
Our membership in NAMA, the leading professional organization for vending companies, enables us to provide our customers with the nationally acclaimed “Fit Pick” healthy vending machine program. This initiative showcases a selection of snacks, beverages, and foods that conform to rigorous standards on calories, fat, sugar, and sodium, helping the doctors, researchers, government workers, and students throughout Madison make healthier choices during their workdays and between classes.
Whether you’re placing healthy vending machines across UW-Madison’s residence halls and study spaces, outfitting state government offices along Capitol Square, or supplying the University Avenue corridor’s bustling student-friendly businesses, VendVue’s FitPick® program delivers unmistakable nutritional transparency.
FitPick® uses bold, eye-catching stickers to highlight vending machine slots containing FitPick® approved snacks—a visual system that resonates with Madison’s health-conscious university population and educated state workforce. More detailed clings and informational stickers provide full breakdowns of FitPick™ nutritional standards, helping students pulling late-night study sessions and government workers on their lunch breaks make informed choices.
FitPick® distinguishes between two sets of nutritional guidelines tailored to different demographics. The widely adopted adult criteria follows the 35-10-35 standard (maximum 35% calories from fat, maximum 10% from saturated fat, and maximum 35% product weight from sugar), while FitPick® also offers labeling for products meeting The Alliance for a Healthier Generation’s Competitive Foods Guidelines—standards particularly valuable for placement near campus fitness centers and UW Health facilities.
FitPick®’s consistent labeling framework is recognized across communities and states, meaning your vending machines maintain the same trusted nutritional program whether they’re positioned at the Alliant Energy Center during Madison’s renowned farmers’ markets and seasonal festivals, downtown near American Family Insurance headquarters, or throughout Fitchburg’s growing office parks.
Our mission is delivering clear, actionable nutritional information at the moment of purchase, enabling Madison’s diverse workforce—from university staff to biotech professionals to visiting state capitol guests—to confidently select snacks aligned with genuine “better for you” standards.
FitPick® transforms healthy snacking across Madison’s diverse workforce—from state capitol employees managing busy legislative schedules to UW-Madison students balancing rigorous academics with wellness goals. With nearly 700 FitPick® approved products, the program removes guesswork from vending machine selections, helping health-conscious professionals, campus community members, and visitors throughout Downtown Madison, State Street, and beyond make better nutritional choices without sacrificing convenience. Whether your team works in biotechnology research, state government administration, or healthcare at UW Health facilities, FitPick® streamlines the selection and purchase process while supporting the wellness priorities that matter to Madison’s educated, health-focused population.
The FitPick® program recognizes the importance of functional foods,
acknowledging that snacks are often equivalent to meals.
VendVue is revolutionizing workplace vending across Madison by dedicating ourselves to comprehensively understanding our clients’ wellness goals and needs. Madison’s highly educated workforce—spanning state government employees at the Capitol, University of Wisconsin-Madison staff and students, biotechnology researchers, and healthcare professionals at UW Health and SSM Health—increasingly expects nutritious options that support their busy professional and academic schedules. While traditional vending machines offer up to 45 diverse products, including popular “pleasure foods” like candy bars, chips, and soft drinks, there’s a rising demand for healthier options among Madison’s health-conscious professionals and students navigating the demands of downtown offices, campus buildings, and research facilities. This shift towards health consciousness among consumers and organizations has inspired us to offer tailored solutions. We’re delighted to collaborate with our clients throughout Madison’s neighborhoods—from the Capitol Square corridor to East Washington Avenue’s medical complexes, from the Camp Randall area to Hilldale’s corporate offices—through the personalized Fit Pick® program, catering to their wellness requirements with a variety of healthy alternatives.